Get your message out effectively with well designed print collateral.

Sometimes a printed piece is necessary. A beautifully designed invitation or menu can be more impactful than something shared digitally. Event signage can improve flow and overall engagement of guests. A glossy pamphlet with high-impact images can quickly grab the attention of potential customers.

Printed items can also have a longer shelf life than their digital counterparts. That glossy pamphlet can be hung on a cork board or refrigerator – a wonderful way to ensure your message is always front and center. There is definitely something pleasing about holding a tangible, beautiful piece of design!

Captivate and educate on-screen.

Presentations are unique. They’re a blend of several design types, and if created properly can be an effective tool to communicate just about anything.

On-screen presentations are commonplace in most businesses. They often accompany a speaker and provide a secondary way for the message to reach the audience. Let’s also not discount a presentation’s potential to hold our interest or make tricky concepts easier to follow! Creating a great presentation requires a fine balance between content and design. Having an understanding of communication best practices as well as aesthetics is key. Throw in a little well-timed animation, seamless transitions, punchy headings and images and the audience will be hooked. More importantly, they will take away a full understanding of your messaging and call to action.

The options and opportunities are endless with digital design.

From web banners to interactive documents, designing for the digital world allows messaging to cross the globe instantly.

The beauty of digital design is that many of the restrictions tied to printing have vanished. Updates can be made quickly, images swapped regularly, and size and space confines are less important. However, the need for good design enhancing strong content has not changed at all. If anything, it’s become more important to “package” a message well, given the amount of digital competition your viewers are exposed to.

Digital design can also incorporate interactive elements; features that give readers more control on how they manouver through the content. Rollovers, pop ups and website-style buttons/links can all be helpful additions to a digital piece.

Making a memorable first impression with visual branding.

Having an effective brand identity is more than just a well-designed logo. It’s understanding the company’s vision and values and then connecting with the target market. It’s having a unified and consistent presentation with each and every encounter (both visual and personal). A great logo is often the first introduction you have with a client or customer, but it’s the overall brand identity that creates a connection, projects authenticity and builds trust and loyalty.